Secret Agent

Real Estate

The Bend
 

SA worked with Robb De Forest and Ron Gonen to create the personality, build the brand for the first multifamily live/work creative campus in Frogtown. We worked with a designer to come up with the name, the mark, and branding assets. Our team produced the launch event, built the website, managed social media, and worked in collaboration with leasing agents to promote the launch of the building.

 
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SA also secured stories in Curbed LA, Eastsider, Eater LA, LAist, and Urbanize LA.

 

Press

Christine Joo
LocalConstruct
 

SA was LocalConstruct's agency of record. We have helped the progressive real estate developer promote several projects including Blackbirds (LA), The Perch (LA), The Owyhee (Boise), The Water Cooler (Boise), and The Fowler (Boise).

 
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SA helped to secure placement in The Atlantic, Curbed LA, KCRW, KPCC, Gray, LA Business Journal, Los Angeles Times, Multifamily Executive, My Domaine, Sunset, etc.

 

Press

Christine Joo
Great Park Neighborhoods
 

SA is working with Five Point to curate lifestyle programming for Great Parks Neighborhoods, building community for existing and future residents, and helping further weave the "Life is Different Here" narrative into the fabric of the neighborhoods.

 
 

SA has developed a rigorous arts-focused program for Cadence Park that will debut in 2019 and roll into further programming for Novel Park, a new neighborhood launching in mid-2019. SA is developing an influencer program, curating and producing events, as well as promoting and marketing the event series.

 
Christine Joo
POP on the BLOC
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SA was commissioned by The Ratkovich Company to create a pre-construction program that would get the community excited about the transformation of the much-maligned Macy’s building in DTLA into an open-air agora with new retail, restaurants, and community-facing spaces.

 
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SA created a programming plan that included creating mirrored blocks designed by LOC Architects to manufacture a sense of place, and a physical hint at what was to come with the transformation of THE BLOC. Pop on THE BLOC was a community program that kicked off with an event on-site during CicLAvia. The BLOCs were subsequently taken on tour to other properties owned by The Ratkovich Company to build awareness for the newest project, and the first major retail project in the client’s portfolio.

 

Press

Christine Joo