Secret Agent

Real Estate

The Bend

SA worked with Robb De Forest and Ron Gonen to create the personality, build the brand for the first multifamily live/work creative campus in Frogtown. We worked with a designer to come up with the name, the mark, and branding assets. Our team produced the launch event, built the website, managed social media, and worked in collaboration with leasing agents to promote the launch of the building.


SA also secured stories in Curbed LA, Eastsider, Eater LA, LAist, and Urbanize LA.



Christine Joo

SA was LocalConstruct's agency of record. We have helped the progressive real estate developer promote several projects including Blackbirds (LA), The Perch (LA), The Owyhee (Boise), The Water Cooler (Boise), and The Fowler (Boise).


SA helped to secure placement in The Atlantic, Curbed LA, KCRW, KPCC, Gray, LA Business Journal, Los Angeles Times, Multifamily Executive, My Domaine, Sunset, etc.



Christine Joo
Great Park Neighborhoods

SA has been commissioned by Five Point to create compelling, on-brand programming for current and future Great Park Neighborhoods residents and to build long-term audience engagement.


SA created a strategic timeline and programming plan for Novel Park, a new Great Park Neighborhoods community that will be executed as the project is constructed. SA is also planning a rigorous arts-focused program for Cadence Park that will roll out in conjunction with Novel Park.

Christine Joo
POP on the BLOC

SA was commissioned by The Ratkovich Company to create a pre-construction program that would get the community excited about the transformation of the much-maligned Macy’s building in DTLA into an open-air agora with new retail, restaurants, and community-facing spaces.

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SA created a programming plan that included creating mirrored blocks designed by LOC Architects to manufacture a sense of place, and a physical hint at what was to come with the transformation of THE BLOC. Pop on THE BLOC was a community program that kicked off with an event on-site during CicLAvia. The BLOCs were subsequently taken on tour to other properties owned by The Ratkovich Company to build awareness for the newest project, and the first major retail project in the client’s portfolio.



Christine Joo