SA was commissioned by Trammell Crow to help activate La Plaza Village as the final phase of this complicated project was completed. SA brought a series of events to the downtown plaza located at the intersection of Chinatown, DTLA, and Echo Park, including the first-ever LA sample sale for Opening Ceremony, a global Fashion Brand; Dopium LA, an arts and culture one-night event; and the Hello Kitty Friends Around the World Tour pop-up museum.
SA also secured stories in Time Out, Uncover LA, Urbanize.LA, and more.