Secret Agent

Architecture + Design

Room & Board


SA is Room & Board’s local agency of record, working closely with their Los Angeles showroom and the Central team at Room & Board’s Edina headquarters to secure design-driven stories and collaborative partnerships. SA has helped to connect the established brand with local tastemakers, thought leaders, and organizations to increase engagement and raise the company’s profile beyond the traditional retail industry.


Whether hosting in-store events with 100 Layer Cake (which yielded an increase in sales and foot traffic), furnishing the Modernism Week Social House in Palm Springs, or working with Studio DIY to refresh a new home (above), SA continues to find smart, fun, and relevant ways to keep Room & Board at the forefront of design. SA has also secured stories for Room & Board in Design Milk, Domaine, Interiors Magazine, LA/HOME, Los Angeles Times, Luxury Magazine, The Nest, and more.



Christine Joo