Modernism Week
SA has worked with Modernism Week since 2011 to build their audience reach through rigorous PR and social media outreach. When we started, they had no digital presence. Today Modernism Week has developed into an international cultural phenomenon and a trusted resource for modernist content throughout the year.
SA has grown Modernism Week’s digital presence from a few hundred Facebook followers in 2012 to a combined total of 143K followers across Instagram, Facebook, and Twitter. We established new social media programs (Mod Squad) and events to draw a wider demographic (Social House); created MWKLY, a year-round content platform; and continue to provide global PR support taking Modernism Week to a wider audience beyond the Coachella Valley. We’ve secured placements in Architectural Digest, LA Times, New York Times, The Telegraph UK, Wall Street Journal, Wallpaper*, and others to yield a total of 3.7 billion media impressions in 2019.
In 2020, SA has worked with Modernism Week to support an entirely virtual program for the 2020 Fall Preview and Modernism Week 2021, relying even more on social media to maintain and build their online audience for their new streaming content.
Press
