Secret Agent




Assembledge+ contracted SA as their agency of record to help elevate the LA-based architectural firm’s profile, highlighting their considerable portfolio of work.

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SA executed an aggressive PR campaign leveraging existing photography to secure stories in Archinect, The Architect’s Newspaper, California Home and Design, and LA Times. SA also brought Assembledge+ into the LA Design Festival where they designed installations in 2017 and 2018.  The 2017 installation [in]tension (above) was also featured at the Mandarin Plaza and at Dwell on Design and went on to be nominated for the Architizer’s design awards in the pop-ups and temporary structures categories.



Christine Joo