Secret Agent

Haily Zaki

Haily Zaki


Chief Operative

Haily leads the team.  She's a brand cultivator with over 15 years of experience in communications. 

Among her accomplishments, Haily ran PR for Dwell on Design from 2009 to 2013, helping to grow the show into one of the largest design shows in the US and succeeded in publishing Casa Son Vida, a collaboration with Marcel Wanders Studio, on every continent except Antartica.  She began her career in international relations, volunteering at the UNDP in Geneva and a non-profit in Southern Chile.  Once upon a time she also moonlighted as a freelance writer, posting stories for Inhabitat, The Architect's Newspaper, American Express Small Business Forum, and Curbed LA.  In her spare time, she co-founded de LaB (design east of La Brea), an intellectually-spiked design non-profit that celebrates and supports local creatives in their efforts to enlighten, improve, and engage the city.  She serves as the Board Member for the Mash Up Contemporary Dance Company. She also co-founded the LA Design Festival in 2011. The citywide celebration of creative talent continues to grow thanks to Secret Agent's tireless energy in programming, development, communications, and marketing.

Haily is fluent in French and Spanish, and holds a couple of BAs from Tulane University as well as a Masters in Urban Planning from UCLA (which she still needs to go and pick up).  She resides in Mt. Washington with her husband, three kids, and spunky new pup.