Secret Agent

Architecture + Design

LA Design Festival

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LA was on the rise, the design scene was exploding, and yet the city did not have a design festival. We helped found the festival and worked hard to raise the profile of LA as the global design capital that it is. Over the past ten years, through strategic partnerships and curated programming, we have helped the festival evolve from a grassroots coalition into an international design event which garnered over 19,000 visitors over four days.

 
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LA Design Festival was featured in Architectural Digest, California Home & Design, Cool Hunting, Los Angeles Times, Surface Magazine, Wallpaper*and more, with a total impressions reach of over 1.2 billion.  LA Design Festival also reached more than 20.5K followers on Instagram. 

In 2020, we pivoted to host a virtual version of the Festival.  Despite the challenges, the Festival garnered 5,000 unique visitors from over 20+ countries over the span of four days.  The LA Design Festival was also featured as part of the World Design Weeks virtual pavilion at Dutch Design Week in October 2020.

 

Christine Joo