Secret Agent

Architecture + Design

Dwell on Design


SA helped transform this brand from a San Francisco-based design event into a Los Angeles-based design phenomenon. Each year we executed an aggressive PR campaign to drive attendance at this three-day design event, with coverage ranging from national to local, print to broadcast.


We secured placements in outlets including Apartment Therapy, Architizer, CBS, NBC, KTLA, Design Milk, Huffington Post, KCRW, Los Angeles Times, New York Times, Refinery 29, Wall Street Journal, and more.  We helped grow attendance from 8,000 to 35,000 in four years.



Christine Joo